Purdue University Global firstname.lastname@example.org, 402-672-6677, 314 W Lincoln, Papillion, NE 68046 Abstract
The glass ceiling is a barrier that deprives women of high-paying occupations, advancements, leadership positions, equal pay, and freedom from workplace discrimination.The term was coined in 1978 by Marilyn Loden, an employee of theNew York Telephone Company while attending a panel entitled “Mirror, Mirror on the Wall”. The article goes on to discuss the history of women in the workforce and where we are today. The article focuses on women in politics and coaching Division I collegiate and professional sports.
Marketing Strategies for Older Consumers
Estle Harlan, DBA, MPA, CLA
Dr. Estle Harlan , Management Consultant, Harlan Business Consultans , 1952 NE Spindrift Ct, Lincoln City, OR 97367, 541-994-5843, email@example.com
Abstract The purpose of this research is to explore the literature for insights into marketing strategies that would successfully appeal to the perceptions and values of older consumers. “Older” consumers are the generations that include and precede the cohort known as baby boomers, with baby boomers being born between years 1946 and 1965. Traditional marketing strategies often rely on messages that seem to stereotype older consumers, emphasizing characteristics related to age, health, or social standing. Emerging marketing strategies recognize that older consumers may react negatively to the traditional message because their self-image may be quite different from the stereotypical image. Older consumers may react to the stereotypes as distortions of their identity. For many older consumers, the focus on chronological age has been replaced by an association with perceived age or subjective age that resonates with more youthful marketing messages. They may have a more positive response to marketing strategies that respect the roles of tradition and nostalgia, while connecting to a range of needs and values deemed relevant by today’s older consumers.
TRENDS IN ROBOTICS IN INFORMATION SYSTEMS: A BRIEF REVIEW AND FUTURE DIRECTIONS
Chih-Yuan Chou, Purdue University
Linda L. Naimi, Purdue University
This paper collates current business and research trends on robotics with logistical, medical, and domestic applications which are highly relevant to information systems. The main purpose of this study is to briefly help readers sort out the business and research trends on robotics in information systems. Three main directions are provided for reference. It is expected that the systematic review would pro- vide a clear view on the research potentials and thus help readers have a great possibility to catch the robot-related trends.
ETS-BASED ASSESSMENT OF STUDENT LEARNING IN A GRADUATE BUSINESS PROGRAM Claude R. Superville, PhD, FRSS, FIMA, Texas Southern University, 3100 Cleburne Street, Houston, TX 77584 (713) 313-7947,Claude.Superville@tsu.edu
This article provides a framework for assessing student learning in a master’s in business administration (MBA) program. The Educational Testing Service (ETS) MBA major field test is the primary vehicle used to assess student learning in accounting, finance, management, marketing and business communication. This assessment plan illustrates an approach to program evaluation that builds on functional business concepts introduced at the course-level, that are reinforced and assessed in a capstone course. An excerpt of an MBA assessment plan is provided that includes student learning outcomes (SLOs), metrics, targets, findings, discussion of findings and action plans.
AN INTERNAL CONTROL EVALUATION TOOL FOR EXPENDITURES IN THE HOMEBUILDING INDUSTRY
Lou X. Orchard is an Associate Professor of Accounting in the College of Business at Clayton State University in Morrow, Georgia (USA). He earned his B.A. in Business Administration (Accounting) and his MBA at the University of Washington, and his Ph.D. in Business Administration (Accounting) at the University of Arizona. Dr. Orchard has worked for a “Big Four” Certified Public Accounting firm in the U.S.
Andrew M. Sbaraglia is an Assistant Professor of Accounting in the College of Business at Clayton State University in Morrow, Georgia (USA). He earned his B.S. in Accounting and his Ph.D. in Business Administration (Accounting) at the Pennsylvania State University. He also holds Masters of Science degrees in both Accounting and Taxation from the University of Central Florida. Dr. Sbaraglia has over 14 years’ experience in both public and private accounting.
PRACTICE WHAT YOU PREACH: HOW THE TRANSFORMATIONAL LEADERSHIP STYLE CAN CREATE A SUCCESSFUL LEARNING CULTUREDr. Jalal Armache, Director of Executive MBA, Lebanese American University, Beirut, Lebanon, Jalal.firstname.lastname@example.org
Gender Diversity in the Workplace and Opportunities for Change Shon Sandifar DTech, Purdue University, West Lafayette, Indiana, USA
Will Equity Crowdfunding Include the Crowd? Laura Boden, Murray State University; Amanda Grossman, Ph.D., CPA, Associate Professor of Accounting, Murray State University; Leigh Johnson, J.D., Associate Professor of Business Ethics and Law. Murray State University; Wayne Tervo, Ph. D., CPA, Associate Professor of Accounting, Arthur J. Bauernfeind College of Business, Murray State University, Murray, KY
Student Knowledge Of The Better Business Bureau: A Comparison Of Two Universities Susan M. L. Zee PhD, Department of Marketing and Supply Chain Management, Southeastern Louisiana University, Hammond, LA; Lillian Yee-Man Fok,PhD, Department of Management & Marketing, University of New Orleans; Kenneth J. LachoPhD, Department of Management & Marketing, University of New Orleans. New Orleans, LA
Romance In Workplaces - An Empirical Study From Lebanon Pierre Al-Khoury, PhD, Vice President at Lebanese German University, Jounieh, Lebanon ; Daoud Sheiboub Zein, DBA Candidate, University of Bath, North East Somerset, United Kingdom; Randa Saadeh, PhD Candidate, International School of Management, Paris, France
Real Effects of Money in the Dynamic Shapiro-Stiglitz ModelThomas J. Carter, Professor of Economics, University of South Florida St. Petersburg, Kate Tiedemann College of Business, St. Petersburg, FL
Goldratt’s Thinking Process Applied to the Digital Rights Management Lloyd J. Taylor, III, P.E., Ph.D.,, Associate Professor of Management, Coordinator of the Management Department, School of Business, University of Texas of the Permian Basin, and Jonathan Smith M.B.A., School of Business, University of Texas of the Permian Basin, Texas
THE EFFECT OF ORGANIZATIONAL REVENUE ON GREEN ORGANIZATIONS Susan M. L. Zee, Department of Marketing and Supply Chain Management, Southeastern Louisiana University; Yun-Chen Morgan, Department of Management and Business Administration, Southeastern Louisiana University; Lillian Y. Fok, Department o f Decision Sciences, Western Washington University; onathan Peter Beckett, Billingshurst, West Sussex, England POWER
IS GLOBALIZATION STILL RELEVANT TO DOMESTIC GROWTH IN ASEAN? Thomas L. Ainscough, Associate Professor of Marketing; Todd Shank, Associate Professor of Finance; Han Reichgelt, Professor of Information Systems; all University of South Florida, St. Petersburg, FL
ECONOMIC THEORY AND THE EURO CRISISDr. Thomas J. Carter, University of South Florida St. Petersburg, Kate Tiedemann College of Business, St. Petersburg, FL email@example.com
REQUIRED MINIMUM DISTRIBUTIONS: More Government Regulations for Thrifty Savers, Carol A. Vance Esq, CPA, Instructor II Tax and Business Law, University of South Florida, Sarasota- Manatee; Nathan Wadlinger Esq, CPA, Assistant Lecturer, Florida State University, Tallahassee
FINDIA’S HERBAL MEDICINAL PREPARATIONS (ITC-HS: 3004) EXPORTS TO G.C.C. COUNTRIES: AN EVIDENCE ON MARKET ACCESS ISSUES Dr. Ram SinghProfessor ; Export Import Procedure & Trade Logistics Indian Institute of Foreign TradeUnder Ministry of Commerce & Industry, (Government of India)B-21, Qutub Institutional Area (Katwaria Sarai)New Delhi- 110016011-26965051 Ext: 614
CREATING CONSTRUCTIVE CONSCIOUSNESS: CRITICAL THINKING FOR THE CHRISTIANHarvey Solganick, Ph.D., Professor of Philosophy and Humanities, L.R. Scarborough College , Southwestern Baptist Theological Seminary, Fort Worth, TX, USA firstname.lastname@example.org
The Ludwig Otto Organization: Association of Christian Educators (since 1981) www.associationchristianeducators.net ; Bold Christian University (since 1983) www.bcuniversity.net ; Franklin Publishing Company (since 1966) www.franklinpublishing.net ; London Press (since 1993) www.londonpress.net ; United States Christian University (since 2016) www.uschristianu.net; United States Publishing Company (since 2016) www.unitedstatespublishing.net ; Ludwig Otto Associates/Consultants (since 1954) www.ludwigotto.com