AN EXPLORATORY STUDY OF SIGNIFICANT DIFFERENCES IN CONSUMERS’ ATTITUDES TOWARD COLLEGE AND UNIVERSITY ADVERTISING IN 2016: AN EMPIRICAL ANALYSIS BY DEMOGRAPHIC CHARACTERISTICS H. Ronald Moser, Professor Emeritus, Jennings A. Jones College of Business, Middle Tennessee State University, Murfreesboro, Tennessee; Horace E. Johns, Jr., Professor of Accounting, Jennings A. Jones College of Business, Middle Tennessee State University, Murfreesboro, Tennessee; Gordon L. Freeman, Jr.; Associate Professor of Computer Information Systems, Jennings A. Jones College of Business, Middle Tennessee State University, Murfreesboro, Tennessee
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