The Sudden Impact of the Coronavirus on Graduate and Undergraduate Marketing Programs: The Significance of Developing an Orientation Module as Face to Face Courses Vanish into the Online Universe
Melodie Phillips, Ph.D., Associate Professor of Marketing, Middle Tennessee State University, Murfreesboro, TN 37132, (615) 406-8388 (cell)
In the short space of a week, most universities in the United States were faced with the prospect of delivering the remainder of their spring semester 2020 via non-traditional approaches. The reaction to the feared coronavirus pandemic occurred quickly and definitively. Universities hurriedly determined that the remainder of the spring semester would be via online delivery systems. While this was a shock to many faculty, the ground work for delivering courses in non-traditional formats had been previously developed at most universities. This study discusses the importance of expeditiously acclimating traditional classes in marketing to online format, and the significance of developing orientation programs to acclimate newly shifted courses to improve both student success and morale.
Hybrid Courses Have Advantages But Business Students Do Not Like Them
William H. Price, DBA, Associate Professor, University of Texas of Permian Basin, Odessa, Texas 79762 e-mail: firstname.lastname@example.org
The perception of education quality for business management courses taught by traditional lecture in a classroom or taught by a hybrid blended lecture and online is similar. This study sampled the anticipated and perceived expectation of students in each category. We also looked at traditional versus non-traditional undergraduate business student inclination to enroll in a hybrid course. While we expected the non-traditional students, which tend to work longer hours, to prefer the hybrid format since it did not require as much time on campus. However there was little difference in non-traditional student preference, we discovered a slight preference by Sophomore students for the hybrid format of delivery.
HOW DEMOGRAPHIC CHARACTERISTICS IMPACT THE FINANCIAL LITERACY OF PUERTO RICAN COLLEGE STUDENTS Enid Álvarez, Ph.D., Head of Research, FiLi Research & Consulting Services, San Juan, PR ; Steven Tippins, PhD, Contributing Faculty, Walden University, Minneapolis, MN
GENDER DIVERSITY IN AMERICA Dr. Kathleen Kreamelmeyer is an Assistant Professor of Elementary Education, Teachers College, Ball State University in Muncie, Indiana. Kreamelmeyer primarily teaches the cultural diversity class at BSU and was recently nominated for the Distinguished Teaching Award. She holds a doctorate in education from Arizona State University and has been an educator for over twenty-five years, including time as an elementary teacher in London, England
TRAINING MANAGERS TO EFFECTIVELY MANAGE CONFLICT IN THE WORKPLACE Mark Day, D.Tech, Purdue University, Indiana, USA
SOCIAL MEDIA & DIGITAL MARKETING: THE MARKETING OF TODAY & TOMMORROW Nadeem M Firoz. M.Com, MBA, Ph.D, Fulbright Scholar 2014; Fulbright Specialist 2014-19, Baruch. CUNY, NY & Matthew Ortalano, Baruch. CUNY, NY
IMPROVEMENT SUGGESTIONS WITHIN THE NON-PROFIT RELIGIOUS SERVICES SECTOR: A HUMAN RESOURCE DEVELOPMENT APPROACH David S. Fowler, Ph.D., Department of Business Administration, Newberry College Newberry, SC.,
Richard S. Kelso, Ph.D., MBA, MPH, Strategic Management Instructor, Muma College of Business Administration, University of South Florida, Faculty Advisor, Delta Sigma Pi - Theta Phi Department of Marketing, Tampa, FL JOHNS HOPKINS UNIVERSITY: THE EMERGENCE OF AN AMERICAN RESEARCH UNIVERSITY
Dr. Erin McLaughlin, PhD, Assistant Professor of Management, Steven L. Craig School of Business, Missouri Western State UniversityLINKING EMOTIONAL INTELLIGENCE AND ENTREPRENEURSHIP: A CONCEPTUALUIZATION
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